Episode 96: My Social Media Predictions for 2024

Do you wonder what the future of social media holds for 2024?🔮

Kellee is making her predictions for the upcoming year and is sharing how you can stay ahead of the game, and one step ahead of the algorithms by optimizing visibility and connecting with your target audience. Social media is evolving into a valuable learning platform, with a focus on creating short-form, easily digestible content for educational purposes. Consider incorporating educational content to engage your audience, and recognize the potential of AI for business growth, productivity, and learning!

Here are 8 ways you can make sure you're staying on top of the social media game:

1. Video is still king, as much as we want to post those pretty pictures we keep seeing those reels and TikTok's taking on a life of their own.

2. AI is here to stay....and it's kind of great? Kellee shares how she has been playing with AI and ways it can light up your biz.

3. The age of Social Commerce is here. Platforms like TikTok, Instagram, and YouTube are evolving in the selling game, and this is for sure looks like it's going places in 2024!

4. Hasta la vista hashtags! Have you noticed that Instagram is phasing out the hashtags? It's focused on strong SEO and keywords, which means paying attention to our captions and social media copy is going to be a key factor in reaching different audiences and keeping the algorithm happy.

5. The shift to learning platforms. You may have noticed that social media isn't just about entertainment anymore, it's the place where people are seeking out information and communities. This provides the opportunity for us as creators, and small business owners, to educate our audience on what they need to know about how they're going to work with us.

6. Stay authentic. In a world of perfectly curated influencers, Kellee shares that she stands for staying true to yourself and embracing the messy, the unfiltered, and showing up just as you are in your social, and keeping the message true to your voice.

7. ManyChat is the MVP of 2024... This tool is incredible, if you aren't already using it and you have a business this is your calling to start using it! It's an automated bot responder that you can set up to trigger inside of your Instagram account and gain more connected leads that don't float away with a "link in bio" call to action.

8. The key ingredient to building your business, is your email list. Because if all else fails, if algorithms change, if social media goes wacky, you'll always have your list. And in the end, most of your sales and deeper connections with your audience will be made through your email list. If you have not started your email list, this is your sign to go and start it today!

I'm thrilled to announce the upcoming podcast series focusing on marketing trends, and in two weeks we will revisit this conversation by delving into creator content. But next week I am looking forward to sharing a surprise interview with you all! So tune in and find out, there's so much more to come and it is my goal and passion to provide you with actionable insights without overwhelming you, empowering you to leverage what resonates and works best for your art business.

Let's propel your art business to remarkable heights and create a thriving, sustainable creative venture. I can't wait to see your beautiful art and businesses flourish in 2024 and beyond!

Build It Remarkable is coming soon, get on the waitlist and you'll be first to know when the doors are opening back up this might just be the kick-in-the-pants you've been waiting for in your business!

Episode 96: My Social Media Predictions for 2024

Other links you might be interested in:

Rethink the possibilities with your Creative Business in 2023! Download this free guide: 100 Ways to Make Money as an Artist

Follow Kellee on her Instagram account @kelleewynnestudios

Follow the podcast and great business advice @maderemarkable

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