My Social Media Predictions for 2024

[00:00:00] Kellee Wynne: Well, hello. Hello. I'm Kellee Wynne, artist, author, mentor, fiercely independent mother and wife, and the founder of a multiple six-figure creative business. And I love my life, but I've been where you're at. I was slogging away at this art business thing for more than a decade. Once I finally connected with my true calling, unlock the magic of marketing, and built a system that could scale, while I realized I can make an impact and make a substantial income, I'm finally running a business that I love and it makes all the.

[00:00:34] Difference in the world. My biggest dream is to help you do the same. Let this podcast be the catalyst to your biggest success. You already have it in you because you are made remarkable.

[00:00:48] Kellee Wynne: Okay, here we go, guys, because I've been really excited about creating this podcast series for you. We're diving into the trends that I see for 2024, and it's so juicy, I decided I needed to do this in a two part series. So today, I'm going to talk to you about, like, marketing trends and social media, something that's very heavy on everyone's mind all the time.

[00:01:12] And part two of this, we're going to go into Creator content, especially with courses and how we deliver digital content online. So are you ready to get into this? Are you ready to dive deep into what to expect? What's on the horizon? Listen, I'm assuming that for the most part, those of you who are listening, Are business owners or intend to be business owners in the very near future.

[00:01:40] So marketing should be heavy on your list of things to pay attention to. How do we make money as business owners other than to bring in new leads, new prospects, new customers. And we need to do that with marketing. Marketing is one of my favorite things. And for most artists, they shy away from it, but you're going to learn from me more and more this year.

[00:02:02] How much I find marketing interesting, it's the psychology, it's the strategy, it's the connection, it's the communication, and it's everything to having a profitable business, which is why I teach marketing strategy sales. This is me, and this is what we're doing when we build a remarkable business and why I want to support you today. I'm going to go for 8 things that I see coming up.

[00:02:28] I did a lot of research, but I also have been just. paying attention. So hopefully this is going to resonate with you, but I don't want you to walk away from this with a long to do list. This isn't a do it all kind of marketing trends Podcast. This is to pay attention. See what works for you. And let's move forward from there. I'm going to start with number one, which is probably the most obvious thing on everyone's mind, which is that video is still king. And there, I have to say it for all of you who are still stuck in the, I just want to share pretty pictures.

[00:03:04] It's time to jump into the next realm, which is video. If you're not making video of all kinds, short form, long form, informative, entertaining, whatever it is, if you're not making video yet, it's time to turn your camera on. And there's some really easy ways to do it, too, when it comes to creating reels or TikToks.

[00:03:26] Just put your camera up in the corner of your room while you're making art, while you're doing things, and you're going to be creating a lot of content that you can share. So what do we see moving forward in the future of video? I'm finding that it's conflicting information online of keep it short. To long format is back and I'm going to tell you both are true because many of us think that attention spans are so short that the only thing people want to watch are short form videos.

[00:03:58] Well, in some instances, short form video is still really important. This is how we get quick bite sized messages out. This is how we are able to connect quickly with other people and hopefully give them a little insight for the day. So short form is really important in the fact that we can make it quickly, we can spread it quickly.

[00:04:20] There's a lot of platforms you can put short form content on. People love bite sized learning. The reason why long form content is a bit harder is because if you bore someone for even a second, they're tuning out. So if you can make valuable long form content, people will actually listen to the whole thing.

[00:04:40] Even YouTube videos that are An hour long are still doing really well podcasts. For example, I create this podcast and some of my episodes are over an hour long and that doesn't inhibit people from taking the time to listen to what I'm creating for you, but I'm finding short form content on my reels specifically for Instagram is doing better than it's ever done before again.

[00:05:11] It comes back to, am I, Capturing someone's attention within the first couple of seconds, if I can do that, if it's interesting enough, if it's providing value, if it's authentic, if it's, resonating, people tend to stick around, they'll read the caption, they'll listen or watch it more than once.

[00:05:31] And it's pushing it up in the algorithm. So I've been turning to short form content. Finally, after all these years of resisting and I've watched my Instagram account grow by 10, 000 followers in just the last three months, which to me is kind of mind blowing because I was stagnant for so long. I was making no headway.

[00:05:53] In fact, I was losing followers last summer. A lot to buy by several thousand I had lost so I had a lot more to gain and move forward and I just knew that I had to get really focused on who I was talking to how I was going to serve them and creating content that actually mattered. Now is every real I make a hit.

[00:06:16] No, not necessarily, but I've had a lot of them go. over 100, 000 views now, some even more, and I'm finding that those last longer. So in the, in the old days of Instagram, we said, if it's not seen within 24 hours, it's dead. But I'm finding that I have videos from two or three months ago that people are still watching.

[00:06:39] So short form And long form are not dead. In fact, it's more important than ever find the platform that works for you. I actually had someone reach out the other day. They said they had made a story. I'm not going to say who it was, but it was an artist that I follow that I love his work. And he said, I created this long, like, 6 minute long video and I've, I've never created long form content before 6 minute is technically considered long form.

[00:07:08] Anything under 2 minutes is short form. And he's like, where do I put it? Should I put it on TikTok? Should I put it, you know, where do I put it? And I wrote back and I'm like, why are you not putting it on YouTube? And he had never really thought about YouTube as an artist, and I'm quite amazed, actually, at how many artists don't realize you can still start a YouTube channel today and have it be successful.

[00:07:31] In fact, Cat Rains, one of my clients, as you, many of you know, started YouTube last April or May. So it's not even been a year yet, and she has well over 10, 000 followers, and she's already starting to generate income off of YouTube. You need to film horizontally for this. Remember, this is really important.

[00:07:52] It's much easier to film everything horizontally and then crop it to a vertical for short form, than it is to record something vertically and then Crop it to a horizontal for long form. So go long, go horizontal, and then monetize that. You can make money off of Instagram, TikTok, YouTube, just by creating good content that people watch and come back to regularly.

[00:08:17] So, here's your little prompt, your little push. If you haven't started doing video yet, now's probably the time to do it. I would say that's the number one most important thing for your marketing moving forward in 2024 is to get on the video bandwagon. Number two, controversial, but important. AI is here to stay, and it's an incredibly useful tool.

[00:08:47] I love turning to my chat GPT to help me with what I'm creating. I use it for so many different projects. But it is not my end all be all. It's just a tool. Like, Instagram's a tool, or our computers are tools. Trying to avoid it at this point would be like going back to the typewriter instead of using a computer.

[00:09:13] It's here. It's here to stay. It's integrating into everything we do. And when used properly, it can really speed up What you're creating and what you're, working on, whether it's for your newsletter, it's for prompts for your social media captions, or writing a sales page, I have found it to be incredibly useful, even as an artist to help those 1st few steps, it's like, okay, you have a paper to write.

[00:09:43] School project is due, and you're like, where do I start? And you've waited till the last minute. Guess what? The solution I find is turn to your favorite AI tool, which for me, it's ChatGPT because it's the OG of AI right now, and start using common language to prompt it, to help you get a base. For what you need to write.

[00:10:08] However, here's your caveat for that. If you rely solely on AI to write everything for you, you're going to end up sounding like a robot, no matter how good you are at prompting it. It's going to sound like you're a robot. Like you really need to bring your own authentic voice into what you do. So I use AI to give me the outline.

[00:10:27] And then from there, I write it in my own voice. And if something doesn't make sense, or if it doesn't resonate with what I want to communicate or for my audience.

[00:10:39] It's just getting the bones of what you need done outlined for you that makes it incredibly phenomenal for building business, getting more work done, finding answers to questions that you have doing some research.

[00:10:55] I heard. A quote that said, AI isn't here to take your job, but if you don't learn AI, someone who knows AI will take your job. And I thought that that was really an interesting point of view. It's kind of like saying, I don't know, how to use a Word document at this point, like, if you don't know how to use the computer, you're really going to be struggling along with your career.

[00:11:18] And it's going to be the same way with AI. So what steps do you need to take to learn how to maximize the use of AI right now in your business? I mean, I say turn to the good old fashion. Number one video, go to YouTube. I use YouTube for so much right now to learn how to grow my business, to learn how to do new things.

[00:11:41] It's still a growing platform. And it was the one that was here before Facebook, before Instagram, we had YouTube, and it's still a great place and a great resource. Of course, like anything else, I weed through, I listen, what resonates with me, what makes sense to me, and I move forward with that because, we have to use some discernment with the information we're getting here online.

[00:12:04] Everything that we do, filter through the truth meter, that little like hair on the back of your head that says, is this, is this right? Does this sound true? Is this possible? So, That's 1 of the reasons why, even though YouTube and searching through all of this information is valuable, it's why we turn to trusted creators, the people that, basically that we feel like we know, like, and trust to give us the information that we want to hear.

[00:12:32] I'm going to tell you, AI is one of my favorite tools. I don't care if it's controversial. I've even used it to generate images, but that's mostly for my own pleasure. I have tested putting them on Instagram with, of course, the disclaimer that it's AI and. Some people right off the bat, they're like, I could tell it feels hollow and others are like, Oh, this is beautiful.

[00:12:56] And I'm like, Ooh, it was AI. And so I realize that there's definitely a challenge with overuse of AI for those who are using AI to create graphics for your business. I feel like there's just not the human soul in it. And what makes that good for us as creatives and artists, that means our real work that we're making with our hands, with our voices, with our videos.

[00:13:20] Our authentic work is more valuable than ever before, because no matter how much I can replicate a digital image as of right now in 2024, it's not painting those paintings for you. It's not the 1 who's illustrating or making those journals or hand stitching or, or whatever it is that you're making with your hands that your creation comes through you and to the beautiful work that you're making.

[00:13:49] AI can't replicate that. So the good news about AI and artists is your work is going to become more and more important than ever before in this ever evolving AI world. All right. So marketing trend number three that I find interesting and I have not personally tapped into at all, but it's in the back of my mind and that's social commerce, meaning selling on social platforms.

[00:14:16] TikTok and Instagram have both been really growing how they want people to sell right there on the platform. And it's working better than ever. In fact, most platforms have some form of social commerce, but it's growing now. And even YouTube is implementing some ideas where you can watch a video, and like a good old, like, infomercial, have the purchases ready to go right there in your video.

[00:14:45] And the same thing with Instagram and TikTok, where you really are finding that people are turning there, especially the younger generations are turning there to get ideas, advice and recommendations for what they want. Like you need a new air fryer. Where are you going? I personally still do the research on Amazon, but a lot of them are turning to following.

[00:15:07] Influencers or content creators on one of their favorite platforms to find information about what it is that they're interested in purchasing next. But how could this apply to our market? Well, for those of you selling art, selling prints, selling products, I feel like this is a perfect opportunity for you to research, learn, and Hone in on your own social commerce platform, picking your favorite one and learning how to sell right there on the platform, I think can revolutionize making the kind of income that you want, you know, Etsy's got its struggles.

[00:15:49] Now, Pinterest may be leading people back to your. Platform, but I'm not sure about the viability of selling there. People don't really connect as a social media there. It's more of a search engine, but when it comes to Instagram, people are building relationships with you and they're more likely to trust you and purchase from you.

[00:16:11] So I feel like this is a really good place to look, especially if you have physical products, but there's no reason to turn away from digital products as well. So if you have templates, printables. Ebooks, short courses. This is still a really good way that you can build out, an automatic income stream for yourself.

[00:16:35] All right, we're going to move right in now to number four, which is something that I've been hyper aware of, and that is social searching or search engine optimization for social media. Have you noticed? Hashtags are practically dead. It's so frustrating, especially on Instagram. Now you get to see the top posts or the top random posts, but not all the posts by somebody who uses the hashtags.

[00:17:04] And so my increasing frustration with hashtags finally led me to realize that we are using Instagram and social media in general, all platforms in a completely different way now. To be found when you type in words. For something that you're searching, I want you to just go in and type, type the thing that you love the most, abstract artwork, mixed media artwork, coaching for creative businesses, whatever it is that you're searching for, type it in without a hashtag, see what comes up, because it's going to be all like, you're going to want to pick show all.

[00:17:42] Options, right? And then you're going to see everyone whose work fits within that, whether they have the hashtag or not. So it's the words that we're using in the body of our posts that Instagram or TikTok or, or any of the search engines are using to figure out. What is this post about? Who does it serve?

[00:18:06] And who's interested in seeing it? So, I'm writing more and more in my posts. I actually have always been really big on writing captions that are meaningful. But I'm being thoughtful about the words that I'm using as well. I want to make sure that the customer that I'm intending this to fall on is going to be able to see it.

[00:18:27] So, I will use words like Mixed media artwork or small business marketing or, and I'll use it in the description to talk about what it is that, I really want to be able to reach out to people. So the biggest mistake you're making is to post something and not write a caption that's thorough enough to capture that search engine.

[00:18:52] So take the time to step back and say, what can I say? That's organic, natural Inviting, connecting, but also has the keywords that you need in order to find your ideal customer. So if you're selling artwork to interior designers, talk to them, use, hey, interior designers or art collectors or art, architects that are searching for use the words that you need for them to be able to find you and talk about the work that you make large, abstract, bold and beautiful colors.

[00:19:29] It may seem silly that you're using these kinds of descriptions and conversation. But if you're talking about how your work is supposed to connect with somebody else, if you say, I have a course that's going to help you understand color composition and design, say that in your post, talk about how it's going to change your customer's.

[00:19:51] Or your potential customers, clients, communities, perspective, and use those kinds of words so that you're optimizing every single post that you have to be found. Which is one of the reasons why I think that my Instagram has been growing more is because they have changed this algorithm. They have made it so searching for something and delivering to those in like maybe your for you feed is more accurate than it's ever been before.

[00:20:19] so much. What about those hashtags though? I still use about five, five or eight hashtags for every post because it's still keywords that are keying into Instagram what the post is supposed to be about. But I'm not really relying on people finding me through hashtags as much as I used to. So things have changed.

[00:20:43] SEO, search engine optimization, or keyword searching. Is really the way to go on all social platforms.

[00:20:52] So, moving on to number five, something that I found really interesting also is that all platforms are becoming learning platforms. They're not just there for entertainment anymore. If you've noticed, we don't have as much singing and dancing. Thank goodness, because singing and dancing can drive a person nuts on Instagram.

[00:21:17] Our learning has increased. For example, I'm watching how to make vegan meals because I'm working towards a more plant based lifestyle. I want to understand how Instagram works. I've found accounts that relate to how I enjoy consuming content. And I'm watching and learning. Right there. Short form, easy, bite sized, sometimes carousel.

[00:21:42] I am turning to social media as well to learn. So I will either tune into a long form podcast or I'm going in for some bite sized stuff, and occasionally even YouTube. But I'm learning more and more on these platforms. I'm not just using them for entertainment now. Don't get me wrong, I'm sure there's plenty of people who are still showing up on socials for the entertainment, but I believe that even the younger generations and the older generations, all of the generations, are using it more and more to learn the things that they want to learn, whether it's how to make Art or how to create a graphic in Canva, or you know how to fix their car.

[00:22:27] Really, literally, I've watched my kids use it for that. One time my dryer broke and I was really bummed because it was just like the circuit board and there was an error code and we looked up how much it was gonna cost to have a repairman come and fix it. And by the time it was said and done, it would be like.

[00:22:47] Everybody else might as well just take it to the dump and buy something new, which is one of the reasons why we're polluting our landfill, but instead, my oldest son got online, started learning how to fix it, did all of the research and got in there with his, his tools and whatnot, and next thing you know, it's fixed.

[00:23:05] And that was 4 years ago. That dryer is still operating. Didn't have to go to the landfill. Didn't have to buy a new one. It's really amazing what we can learn on social media. And the shift this year is going to be increasingly so the opportunity for us as creators, as small business owners, to educate our audience on what they need to know about how they're going to work with us.

[00:23:31] So if you're selling work, some of the simplest things that you can do is how do you hang this painting so that it is at the right You know, level in your house. How do you get it? How do you get it framed? How do you finish and varnish something? What's the best way to store your paper? You know, like, we could really go into some how to's, but we want to go just enough to give.

[00:23:57] information without going so deep that it's really going to require deep how to learning. So I would stick with a lot of the the why and the what, and if you're a course creator, save the how for inside your course. But why is it important to be on Instagram? Why is it important to be creating short form content.

[00:24:19] Why is it important to be creating SEO? I'm giving you those why's. I'm telling you what's important right now. We go deeper though in education, either on long form content or inside of a program, but my goal as 2024 moves on is to give you a lot more informative posts and not as many of, I don't know.

[00:24:41] I do a lot of emotional posts where I'm connecting with you on an emotional level, and I really think that's still very important, but I think it's time for me to start just. Fill in the beans about what's going on behind the scenes here. What do you think? You can find me on Kelly Wynn Studios on Instagram.

[00:24:57] That's my platform. That's the platform that I love to show up on still to this day. 10 years I've been there. So come and find me. I'm going to be giving you more helpful tips. I want to connect with you deeper in that way that you can actually walk away with bite size training. To implement right away and I want you to consider how could you do this too for the people that are watching you and it doesn't really matter what business you're in, but if you have a business and you're intending to make money at it, how can you create useful content that way to help change how your customers thinking about things, how your community thinks about things and show that you're an expert in your field and you're the person that they want to turn to.

[00:25:42] Okay. Now. Okay. I'm going to move in deeper on this as kind of six. So if all platforms are learning platforms, what kind of content do people actually want to see? And I put this in here as one of them because I did a lot of research on what's working now. And because I, I know that we're all like curious, like, how are we going to keep moving forward on this?

[00:26:05] But authenticity reigns supreme and you're going to see a lot more people who are like, okay, I didn't do the hair and makeup to get on camera today. I'm telling you how it is the reality of life. Bite sized stories. I think one of my absolute favorite creators, Elyse Meyers, she's very much like this.

[00:26:25] Sometimes she's like all put together and I think her best posts are when she comes frazzled haired, ready to go, doesn't matter, just tells you right how it is right now today. And those are the moments where I'm like, God, totally get you lady, totally get you. You know, she's in the throes of, young motherhood, she has ADHD and anxiety and all of these things she is just very transparent about and I think this is where we're moving more and more towards because again, this comes back to AI.

[00:26:59] Robots do a lot for us. The machine learning does a lot but nothing can replicate us as actual humans and individuals. So your content actually It's better for you to show up as you are. This is not a time to be turning over to somebody else to run your social media. I think this is the last thing to outsource.

[00:27:20] I honestly, I'm still the one creating for Kelly Wynn Studios. I'm still the one answering in my DMs. I'm still the one replying to you. And it doesn't matter how big my account gets. I really feel like that's going to be the most important thing that I can do is to. Continue to connect with you as myself.

[00:27:41] In fact, I saw the decline of my color crush creative account. The more that I outsourced to other people to create content for it. And I'm not saying that they did a bad job, but it wasn't me anymore. It wasn't my voice. And I think my audience knew that. So this is where showing up more authentically as yourself, more playful, more behind the scenes, more, just sharing what reality is really like, because it's getting a little tiresome to see all the Lambos and, and shiny new, whatever everybody's like trying to, I don't know, put on a pretense about what life is really like, it's been a challenge for me sometimes to show up that way, like, I still want to be real with you, but I don't share a lot of my really personal life.

[00:28:31] I want to share more with you, but. Yeah. I think the personal things can still stay personal, and I can still be authentically showing up for you. I don't think that you're really looking to see, like, Family drama, or who had to go to the doctor this week and and, like, did I have another sleepless night?

[00:28:49] These are, you know, realistic things about my day in and day out, but you probably are a lot more interested in seeing that my studio is always a mess and. And I spend a lot of time online. I spend a lot of time connecting via video with people and I'm finally trying to get myself out of the house more so that I can network, feel good, get some sunshine on my face.

[00:29:15] Um, these are the things that I'm, I'm hopeful to share with you and maybe save some of the personal stuff for later. So showing up authentically doesn't necessarily mean that you have to. Bill, all the, all of the secrets. You don't have to spill the tea for everything. We don't have to hear all of the, personal stuff that you'd rather keep to yourself, but sharing really what it's like to work to do the work that you need to do your ups and downs, your struggles, your aha moments.

[00:29:47] And just how you do things, even as simple as how are you organizing your space? How are you setting schedule and making enough time for yourself? How can you help other people see that in themselves so that they reach their goals? And I feel like. This is going to be one of the most important things as we move forward, of course, value, of course, creating, interesting and, and honestly, not boring content.

[00:30:13] So a long, slow drawl about what you're doing is probably not going to catch anybody's attention, but A few good clips into your life and your thoughts and something poignant that you, you know, you have those aha moments for yourself that, you know, I wonder if anyone else has it. I guarantee you they do.

[00:30:33] And when you can share those kinds of moments, people will be like, Oh, thank goodness. It's not just me. And those are the moments that you want to share. The ones that someone goes, ah, I totally relate to that. That's going to be your key. Besides sharing high value information. It's connecting with somebody, with the things that they're already feeling, but they didn't think someone else knew it or felt it or experienced it.

[00:31:00] So I think that kind of authenticity is really going to change the game in 2024, especially since so many people will be using AI. I have these moments where I think we're going to use AI to create our social media and eventually we'll have an AI bot to read all of our social media for us so we don't ever have to do any of it and it'll just be a bunch of AIs and AI characters interacting with each other and we're going to remove ourselves completely from the entire experience, uh, there's just a part of me that's wondering how long will it be until everything is So automated.

[00:31:35] We don't even have to do this anymore, but that's why you showing up authentically is going to make all the difference in the world. So that. Actually, people know it's you and they connect with you. All right. Speaking of bots, number seven, it's my favorite tool in the whole wide world right now. It's many chat.

[00:31:59] So if you haven't heard about this and you haven't been using it yet, especially if you have, you know, a good amount of followers and you have an offer, you want to be able to build your email list. You want to be able to sell. A product you want to send people in a direction, whether it's go watch my YouTube video or read my latest blog post many chat is the answer.

[00:32:24] We've all been waiting for and I don't think it's a big deal. Like, some people might be like. Oh my goodness, you're using a bot to answer me. But for certain things, this is the most invaluable tool I've ever invested in. Because no longer do I need to say, hey, go to the link in bio. And I have a lot more people willing to engage.

[00:32:48] And if you've seen those posts that say, hey, just drop the word guide. Then I will send it to you in your DM. That's what ManyChat is. It's an automation that's connected to your Instagram. Instagram is fully compatible with ManyChat. By the way, they love ManyChat. ManyChat loves Instagram. I think it can be used on a few other platforms, but I'm using it right now on Instagram.

[00:33:13] And that way You're actually capturing the conversion so much better than just saying, Hey, go to the link in my bio. You're saying, Hey, let's have a conversation in the direct messages. And you're, I hear it's as much as 85 percent more likely to get a conversion. For somebody to sign up for your list or take your offer, then it would be at any other way where you're running an ad or telling people to go to the link and buy or even just dropping a link where someone could click because you're now having a little bit more of a personal connection with them by going to their direct messages.

[00:33:50] Many of the people in My Remarkable League have started using ManyChat, and they use it in a lot of different interesting ways, and I still feel like I haven't tapped into its full potential, but for example, Robin Marie does her launches for her, when she opens up her membership by doing YouTube videos live.

[00:34:12] She has them pre scheduled. It's really brilliant. The system that she has for her launch, which really kind of minimizes a lot of the overwork and stress and she'll use many chat to direct people right to those videos. It's 1 of those things where you can just say, event. Write the word event in the, in the comment below, you've probably seen a lot of the bigger names and accounts doing it.

[00:34:35] Sometimes there are people who do it and they manually are sending it in the DM, which is totally okay. If you don't have the budget yet, but many chat isn't very expensive. It's like 15 or something like that. It's less than 20 a month. I just love the idea that you can connect with somebody in your, Okay.

[00:34:55] Message in the messages and Instagram loves that too, because you're not really sending people off the platform. You're actually creating more of engagement. And on top of that, it's seeing people engage with my post. So it's giving it more of a, engagement score and pushing it out to more people, which is another reason why I think my instagrams grown a lot over the last few months since I've implemented many chat.

[00:35:21] I see that, you know, I'm getting higher engagement. I'm getting more comments, obviously, because people want whatever it is that I'm offering. They'll drop the word there and so it's kind of increasing, whatever that algorithm is, it likes it and it's working. So I would investigate ManyChat. I would love to say I have an affiliate for it, but not yet.

[00:35:43] I guarantee you there's going to be a time in the near future where I'm just like, totally ready to promote the, the wonders of ManyChat. As a business owner, as a small business owner, it is definitely one of my most important tools that I use on a daily basis. I really don't think that I could have quite the results that I have as I've had this year without using automated messaging.

[00:36:11] And I've heard it from some of the biggest names in the industry, like Jenna Kutcher and Amy Porterfield, if you're following any of these types of marketers that teach business to small, small business owners, they're using it with great success as well, Jenna Kutcher said that she added nearly a million more dollars to her revenue last year just by using ManyChat.

[00:36:35] Now I can't say the same yet, but I can tell you that I have grown my email list by over 3, 000 people. In addition to everyone that was already on the list, I've grown it by another 3, 000 people just by using ManyChat. And that to me is pretty, pretty amazing. So that leads me into my final number eight for marketing trends of 2024.

[00:37:02] And this is not a new trend. This is a standby, good old fashioned, most important thing that any of you could possibly do. So I couldn't go without saying that. For this podcast episode, and that is your list is still the key ingredient to building your business. If you have not started your email list, this is your sign to go and start it now.

[00:37:29] It doesn't matter which platform you use anything from MailChimp to ConvertKit to Flowdesk to MailerLite. I'm trying to think of all of them. I use an all in one system called Simplero. I love it so much. Well, whatever you do, get it started today. You having an email list is the difference between you losing everything on social media and still being able to keep your business running and closing down and being at a loss.

[00:37:58] And I've seen this happen. And you know that you've heard it too, so I'm telling you right now, it's really important to build your list, to be diligent about building your list, and it's one of the things that I teach, and I have some very interesting ways of building lists, different maybe than what everybody else teaches, but probably still, a lot of similarities.

[00:38:20] It's. It's having something of high value. It's talking on that newsletter, email, uh, something that's important to the person on the other side. Otherwise, they're not going to want to open up your email and it's giving them something of value to get on that list. But it's still the most important thing that you can possibly do for your business, which is building your email list as much as we love social media as much as we love the external.

[00:38:48] world of marketing as marketers, as business owners, and even as consumers, we tend to be in those realms a lot. There's still a pullback. There's still always going to be a desire for people to pull back from social media, take a break. How else are you going to be able to reach them? And I know it's still the number one way that I make choices and purchases. for my business is by taking the time to read about it in my email. So I am highly encouraging you that this is the year if you haven't already started it and if you have it's the year you're going to grow it and you're going to be diligent about getting people on that list and delivering value.

[00:39:29] In your emails to them, not just fluff and not just sell sales, but actual connection in your email list. All the things we talked about, you can still be putting video in the email list. You can still be using AI in order to help you write some of those emails. Which you are then going to edit and make sure that they are in your own voice so that it is personal, you can still be selling through email social searching.

[00:39:54] So they don't have to go searching anywhere. They already know, like, and trust you because you're showing up in their inbox. It's a learning platform. You can be teaching. Through your email list, you can show behind the scenes, authenticity, playfulness, you don't even need an automation. Many chat will already get them onto your list.

[00:40:14] So everything we've been talking about, you can be putting it in your list and nurturing your list. First, before you go to any other platform, and if you're feeling fatigued at this point, like there's so much to do, I have so many platforms I need to handle. There's, there's Instagram and TikTok and YouTube and Pinterest and LinkedIn.

[00:40:35] Believe it or not, LinkedIn is growing and threads, which finally hit a hundred million users and Instagram, which still has about. 500 million users more than TikTok and you're sitting here, how can I do it all? It's so much. I have to create video and I need to write content and I have to use AI and what about that?

[00:40:56] Again, go back to what I said at the beginning . Pick the one thing that's most important to you and move forward with that. In fact, I Love the idea of power of one where it's, you have one offer for one customer on one platform, start your business there so that you don't feel overwhelmed and burnt out.

[00:41:15] And I know people who have made million dollar businesses with this concept of power of one of a very simple marketing formula that they can just. Put it out there and stay consistent with so, for me, I still feel like Instagram is my number 1. It's where I know artists like to hang out the most, even if other platforms are growing.

[00:41:35] I haven't found the time yet to invest in creating long YouTube videos. Although you can find my interviews on my. YouTube channel, my Kellywinstudios YouTube channel, but for me, my effort goes into the podcast, and it goes into Instagram. I'm building my list, and that is my main focus, and I keep it simple.

[00:41:57] I don't have to worry about Figuring out TikTok or LinkedIn or threads or whatever. I'm not there at this moment. I have to keep my sanity. So all my focus is on Instagram. So find the platform you love the most, figure out the person you want to talk to the most. Just pick one. You don't have to worry about designers and then also people learning art, just pick the one thing you want to do.

[00:42:22] Focus on that person and focus on the thing that you're going to offer them. And you can build a business, a million dollar business off of something that simple in 2024. I promise you, you don't have to do all the things. Just implement a few things and see where it takes you. I hope this podcast has been helpful.

[00:42:40] I hope that my long form content keeps you intrigued and that you reach out to me and tell me what you thought of this episode. I hope that I'm Sparking some ideas for many of you who wanted to start a business or have already started a business and a lot of this stuff feels overwhelming. Marketing, sales, how do you message?

[00:43:04] How do you, how do you even know which offer to create? Which pathway is going to be the best? That's where I thrive. That's the part that I love helping. See the lights go on in somebody's head, in their mind about Their potential about how they're made remarkable, which is why my build it remarkable program is.

[00:43:25] Where I'm putting all my energy this year. I'm really excited to offer this, but I'm not launching it until June. So in the meantime, I would love to connect with you on my newsletter. Just go to made remarkable. com slash list. You're going to get on my newsletter and I'm going to be creating some high value content for you. I really want to see you there. And if you need a little. Prompt, a little impetus to get there. Go to maderemarkable. com slash 100 100.

[00:43:55] That's my 100 ways to make money as an artist without selling your art. That PDF has been around for a couple of years now, but it is super popular and it is very helpful. Everyone who downloads it ends up finding out there's a lot of gems in there. Even if they've already started their business, it helps them reframe how they think about it and how they can move forward.

[00:44:16] So I want to connect with you, please. Even jump in my DMs and say hi and tell me what you thought. I'm here as I told you It's me at Kelly Wynn Studios. It will be me having a conversation with you All right. Thank you so much. Part two will be coming out in two weeks because next week I have a special interview coming up and I'm really looking forward to it.

[00:44:40] Hope you are too. Thank you so much for listening. Love you all