Episode 150: Four Years Later: One Course, One Audience, One Remarkable Art Business with Cat Rains (#150)

Four years ago, Cat Rains was selling her artwork, calendars, and handmade products online, trying to piece together a living as a working artist.

Today, she has built one of the most successful collage education businesses in the online art world, serving thousands of students through her signature program, Collage Joy.

In this conversation, Cat shares the real story behind that growth.

We talk about what it looked like to transition from selling physical art to teaching online, why building an audience came before building a course, the power of focusing on one offer, and how a simple business model helped create extraordinary results.

We also dive into the realities of growth, perfectionism, delegation, launching, and what happens when your business becomes bigger than you ever imagined.

Whether you're an artist, maker, creative educator, or someone sitting on an idea you've been afraid to pursue, this episode is a powerful reminder that meaningful businesses are built one step at a time.

In this episode:

• Why selling art wasn't the business Cat ultimately wanted
• The moment she realized teaching could change everything
• How she grew an audience before launching her first course
• Why one offer can outperform a dozen smaller ones
• Building trust through newsletters, content, and community
• The realities of scaling a creative business
• Letting go of perfectionism and learning to delegate
• What success looks like after four years of steady growth

If you've ever wondered whether your creative skills could become something bigger, this conversation will leave you thinking differently about what's possible.

You can find Cat here: catherinerains.com