Episode 144: Creative Business Without Hustle: Art, Community, and Being Enough with Jayne Emerson

After a long pause, I’m returning with conversations about what creativity is actually for. Not just how to grow faster or sell more, but why making matters in the first place.

In this episode, I sit down with UK textile artist and founder of No Rules Textile Society, Jane Emerson. We talk about building a creative business without hustle, choosing depth over scale and creating something sustainable instead of chasing constant expansion.

Jane shares how she moved from quietly selling textile samples to major fashion houses to openly teaching her methods and building a membership rooted in permission and play. We talk about “following the fizz,” turning perceived flaws into strengths, and why your art practice has to become non-negotiable if you want your business to feel aligned.

If you’re an artist or creative educator who wants a business that supports your life instead of consuming it, this episode will resonate.

Shout out to Aimee Stammers for the phrase "Follow the Fizz"!

You can connect with Jayne Here:

Website: https://jayneemerson.co.uk/

Instagram: https://www.instagram.com/jayneemersontextiles/

No Rules Society: https://www.norulestextilesociety.com/

Discover Jayne's event at Toast: https://jayneemerson.co.uk/blog/a-day-at-toast

And as the Artist-in-Residence at Gardeners World Live: https://jayneemerson.co.uk/blog/artist-in-residence-at-gardeners-world-live

Photos of the big beautiful cabinet!

FREE Download: "Steal My Ideas: 100 ways to build a Profitable creative educator Business IN 2025" Grab it HERE

New mini masterclass: The Profitable Course Creator is an instant access workshop to help Creatives, Artists and Makers discover how to achieve financial success as a course creator without sacrificing their passion. Learn More HERE

For transcripts, more links mentioned in the episode, and for the full episode show notes 👉 TAP HERE

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