Kellee Wynne:
Well, hello, Hello. It is Friday and that means it's time for work in progress on the Made Remarkable podcast. Hi, I'm Kelly, your host and I've started this new weekly broadcast coming to you on Friday so you can have a little happy hour conversation with me. I kind of like this format, if you didn't notice. We had an interview podcast that came out earlier this week. So I'm trying to find a balance between the two. I love doing interviews. I have some really cool ideas for the coming months about how I'd like to do these interviews and who I'd like to talk to and really diving deeper into the Made Remarkable philosophy.

But I don't want to take me out of the picture. So here I am, I'm bringing you work in progress every Friday. Last week was my first week doing it and I'm going to keep testing this format. I've heard back from many of you that said that you really liked this way that I put the podcast together. So here we are, week two and we're for those of you who are listening now versus later, it's July 18th, so that's our timeframe here. I'm going to start with behind the Scenes. That's a section of this conversation where I'm telling you about what's working, what's not working, what I'm doing on my business, what I'm doing in my personal life, and just kind of catching you up to the life of a creative entrepreneur. So this week was incredible.

In fact, I don't even have the right words for it, but I'm going to try and tell you, I got out of town, just me and I went to take a workshop from Colleen Atara. She lives in Pennsylvania. It's about two and a half, three hours from me. I booked myself a hotel with my points and I went and took her workshop. And I would say it was probably one of the most life affirming in some ways life changing for me because I've been out of the loop of making art for so long. I've been a teacher for so long and not a student. So going and spending time in the energy of other women of beautiful, gorgeous souls. It was so uplifting.

And the way we connected just reminds me why I love this work so much, why I love helping others bring this into society. Because this is what we need. We need more than ever before community. And that's what we're doing. We're creating community online and in person. And Colleen is an amazing teacher. She is just, she oozes with giving and kindness and love and acceptance and healing. And it was the space that I just knew I needed to be in.

I also learned a few fun new things that I had not done or hadn't done well in the past. So the creativity was there for sure. Learning cyanotype, doing some image transfers and then all of a sudden all these ideas were pouring out of my head like these image transfers where I collaged first before putting the packing tape on and removing the back. That's how you do a image transfer. And then you have this like translucent ink image of what it was that you put on the packing tape and you can use that on the cyanotypes or collage it into your work. And all of these ideas, all these emotions were coming out, all these words I kept finding in the magazines that were just like speaking to me. So I love that. I love just I needed the nurturing time, I needed the time with other beautiful women.

And honestly I loved it so much. I'm going back. She has two four day workshops this fall. I don't know if I'll go in the September or October one, but for sure I'm gonna go for a long experience just immersing myself in the creativity and in Colleen's energy, which is beautiful. I think everyone deserves that kind of experience. So I hope that you consider still searching for the in person events. It's more than through a screen. It's where we can feel each other and connect with each other and there's just something so fulfilling and healing about that.

So I just wanted to encourage you to, to keep considering to do it for yourself. If you live in the mid Atlantic area or if you want to fly out, I say go and find Colleen's workshops and sign up for one. I'll be linking it in the show notes for sure. What else is going on? I would say that one of the things that does open up after doing that and after really I've been nurturing my creativity and coming back to it is where does it fit in the world I'm in right now. My job online and with my business is primarily to help other creative entrepreneurs who are running their own courses, workshops, memberships, et cetera. Right. But I, I was an art teacher before that. I had my own art classes online and did really well with it.

And so now I'm straddling this space where what am I going to put do with that? I have a lot of ideas. The courses are still there, but there's new ideas forming it. So how do I balance between the two worlds? Especially when the number one thing that I teach is pick a niche and go all in. Follow the rule of one, which is to solve one problem for one person with one solution on one platform. And here, that would create a divide. I mean, the divide is kind of already there. But I haven't really been focusing on the art courses. But I feel like one thing that you probably want to see from me is how do I build my art courses, how do I market them? I want to be the coach that does the thing that she teaches, and I want to stay in the loop with you.

So I'm trying to see how to put the two together without making too much of an impact on my position here with the Build it remarkable program. That's just something I'm thinking about behind the scenes. It always one of those things I'm considering, and I have one of those personalities that flip flops. I'm sure if you've been following me a long time, you'll see it was this, then it was that, and then it was this again. But I've stuck with coaching now, geez, since 2022. And I see the results and I see people's lives change. And it's really the most important thing for me to be doing right now. But I still wanna show you my creative side.

So just know that's coming. There's some fun things I have planned for the fall. And let's see what's last that I can tell you for behind the scenes. Well, other than spending time with my family, the majority of my time and energy is pouring into getting this build it remarkable launch out and into the world. That's coming. That's August. That's just like five weeks away. So I have a lot of decisions to make.

And took me a while to get to this point too, because honestly, I had thought last year I'd open again. So I launched last year in June. We started in July. Thought maybe we would do it unopened doors in December and start again in January. I wasn't ready, as you know. I still was struggling with burnout. And then early spring came. Still struggling.

I was gonna open the doors. Didn't do it. Was gonna do it by June. And then the opportunity to join the summit came up. So they've kept kicking the can down the road. But you know what's good about that is I am finally in a space where I feel good, I feel excited, I want to work, I have higher energy. I have. I have it pouring out of me.

So like, you know, I couldn't have planned it better, but this is the perfect time and I'm really excited about that. But there were a lot of decisions to be made, like, what's the format that I want the program to move into? Is what I teach still in alignment with what I believe? Is this working? And the answer is yes. What I've taught consistently works for the people who implement my system. The build it remarkable method, if you will. And the only thing that I really needed to nail was the format in which it's held. Some people call it the container and I think that's kind of weird, but the container that I teach this program because when you decide on something, when you know there's something you can teach, you could teach it for, you know, a few just short videos or you can make it an entire program or course. And there's just so many options, so narrowing it down and figuring out exactly what's going to work best. I've been doing this a long enough time now that there's something that I know and that it takes time to build your business.

And with that, I just know it's going to be the right amount of support. People need to reach the goal of launched and making money. And that's why I've got this upfront. We're going to do the foundations, we're going to do all of the core things you need to learn and then take time to implement it over the course of a year. I'm really excited about coming to that decision because, you know, I could have just said, here's your eight week course, let's learn it and boot you out and you're on your way and on your own. And that's just not how I do things. You know, a lot of the big marketing courses do shorter, intense training and that's fine. But my goal is your success.

It's not just to make money and give you a few tools. It's like really to hold you accountable, to guide you through it, to give you a support system so that you can follow through and accomplish the thing that you came to me to do in the first place, which is to grow your course business. That decision was a big one to make and I just, I'm so excited. I really am. And I'm excited for this launch because I'm going to have a free five day challenge coming up in August that you, you won't want to miss. It'll really clarify a lot of ideas about how to build your business, how to Grow your online courses or whatever you're doing as an educator, a creative educator. So, okay, moving into the second section of work in progress, we're talking about off the record now. That's the behind the scenes conversations that I've had with artists, educators, and the builders within my programs.

I would say one of the things that's come up a lot lately is how to keep your creativity alive and inspired while you're pouring so much of yourself out into the business. And I know a few different ways. I know, like Kaylee Gray takes a week out every year to just go by herself, do her planning, get creative, and feel inspired again. I know many of you, even as educators, take time off to go and participate in workshops with other artists. And that's a really great way. But how do we stay inspired on a day to day basis? This is still a struggle for most of us because it's so easy to get caught up in the minutia of our work, of our daily life, and forget that we are creative beings. And so it's setting aside whether it's a few minutes a day or like I try to do, which I'm not doing now, I'm recording a podcast every Friday, but I try to block off Fridays as my creative day. And for many years I think I was fairly successful until I hit the roadblock.

But Fridays are supposed to be my day and I think after this launch, I'll be going back to that. So am I giving you a perfect solution? No, not really. I'm just opening up the door of what we've been discussing so that you know and, and can see that other people just like you go through the same thing. We're working on figuring it out just as you are. And it's very easy, especially when you're running your own business, to get lost and forget about the need to stay inspired. Because if we're not staying inspired, it's really hard to help inspire others. So the only advice I can say is remember to fill your own cup before you pour all of it out on others. I love to give and give, but I know that I'm better at giving when I take care of myself and especially nurture my creativity.

Same with the people who are participating in my programs. We talk about this often and encourage creativity. Another thing we've been talking about off the record here, I say off the record because I think that's the right thing to say. I'm not naming names. Some of you know who are in my programs, but you don't know who I'm talking about necessarily. And most of these conversations happen in community. You know, we're having back and forth discussions and brainstorming and thinking and just releasing ideas. So that's why I like to call this off the record conversations with artists and builders.

So AI is coming up a lot. A lot, a lot, a lot. And not AI so much as creating images, because I think as artists, we're all pretty much on track with. We would rather the real thing. Right. But how do we use AI as a tool and how do we not use it as well? And this has been really important because I think for the most part, the people who are in my programs, the builders, like to use AI probably more than you would ever know. I love to use it because I can just brainstorm with it all day long. I can feed it all the information about what I'm thinking and what I'm doing and I can have like a conversation partner that can mirror back to me what I'm thinking and help me solidify a plan.

And I love that. And yes, is it the big worry? Is it taking away your thinking capabilities? But at this point I feel like it's just enhancing it because I'm not asking it to tell me everything I'm saying. This is what my plan is. This is what my idea is. This is who I'm working, working with. This is why it needs to be like this. This is what my experience was in the past. Please help me format an outline, give me a couple of options of how I could implement this into my business.

And that's how I work back and forth with ChatGPT. Yeah, I kind of personify it. I know a lot of people are like, oh, don't do that. My kids are like, it is a machine, Mommy. Don't give it a name. But I gave it a name. Actually, it gave me his name. I have always thought of my chatgpt as a he for some reason.

And I asked him to name himself and he is Otis. So if I'm ever talking about Otis, Otis is like my assistant, my digital assistant, if you will. But here's what I don't use, and here's what we've discussed a lot inside of the league is we use it as a tool for creating outlines, maybe finding a title for something. But we don't use it for our writing. We don't use it for our captions on social media, we don't use it for our newsletters. We try to even avoid using it too much for our sales pages. Why because it's no longer going to connect with our audience. It's so obvious to me when people are using AI to write.

Especially frustrating when there are people that I've read their newsletters for ages, just loving what they say, and all of a sudden it's kind of changed tone and there's some cliche phrases and it no longer feels special. You know, could we use AI to give us an outline of what maybe we could. Talking points we could do? Sure. But to just take it word for word and write it, what AI gave you is just no bueno. In fact, you'll see at the bottom of my newsletters, I always put this was written with H I and then in parentheses I say human intelligence. No, AI was used to write this. And I think it's important because I see it everywhere. I've seen many of the artists that we follow using AI for their carousels, for their emails even, and I just cringe every time.

Big accounts of people that I know, and I'm just like, why are you doing that? You're making it so impersonal. It's so hard to connect with you when you're using the words of a machine. And sure, it's put together in a fancier way than we could ever write it, but it's not human. And I know you feel it too if you come across it. So this is something we just discuss all the time. A vow of we will use it as a tool to help us build structure in our business, but never take our voice. Never, never take our voice. So if you use AI, my encouragement is use it wisely.

Use it to help you build structure or format. Do not use it to write your newsletter, to write your captions for your posts on social media, any of that. It's taking away of the joy of getting to know you for who you are. And it doesn't sound good. I promise you, I can spot ChatGPT a hundred miles away. What else are we discussing? Pricing. Oh, pricing, you know, always is something that comes up in most of my coaching calls because we're all working on projects all the time and there's always like a decision to be made over how do you price the thing that you're offering. And the first, most logical thing people will choose is how many minutes, how many modules, how many hours, how much time is put into what you're teaching.

And though that is something that you can use as a gauge as to where a price point should be, it is not really the most important part of how you make A decision on pricing. Right? Because I know people who will just record themselves making art and not edit a single bit of it out. So you've got yourself an hour and a half of just ramble and futzing around. And then I know people who can take that hour and a half and, and edit it to something that's smoother and more coherent. And now it's less than 20 minutes. So which is better? So just because you have more hours in your course doesn't make it more valuable. Other things that we decide when we have an offer to put together, like I said earlier on this podcast, is we can take an idea and we can reduce it down to 1/10 and charge $10 for a PDF of that idea. We can also take that one idea, concept, technique, teaching point, and we can scale it up to a $2,000 offer where you're working one on one with somebody for three months until they have their entire art collection put together.

Right. So it can go both ways. A concept is your techniques, your offerings. It's how you package it and how you design it for who you're designing it for too, and what it is that you're creating. Are you creating it as a coaching program or is it a on demand course? Is it for somebody who's using this so that they can become a profitable selling artist? Is this somebody who's a hobbyist who just wants some fun techniques? Is this a therapeutic, soulful journey that you're taking them on? Or is it just like how to do this one specific technique? And no, not one of those things is wrong. Anything that you want to put out into this world, it's a value and people need it. But think about what is it that your customer is there for? What are they showing up in your world to learn and discover? If you're mostly speaking to retired pensioners, they have a different price point than someone who's maybe a corporate working wants to be able to grow their art business so that they can leave their nine to five. Somebody like that's going to pay more to get the experience they need than somebody who's on a limited income.

So you really have to understand the keystone framework that I talk about all the time that helps define your niche. All of those things are just different ways that we look at. But I want to give you a back pocket insight to take away today, which is besides the offer, besides the minutes put into it, besides whether they get to talk to you on Zoom or not, there are two other things that are really important when making A decision on price. What is your primary goal with the product that you're putting out and how do you intend to sell it? Those two things are really important. So let me tell you what I mean, because we were discussing this inside the league, how to price a particular offer. And this offer wasn't meant to be a full on program where you know, the teacher's involved. It's meant to be an evergreen. And if you don't know what the word evergreen means, just think of the evergreen tree.

Always green, always available. And so these were the two questions that I asked to get to. Honestly, to get to the answer I already knew, but to help frame it so that I didn't just tell them the answer, but they could think through the answer, which is, what is the primary goal of the course or product that you made? 2 How do you intend to sell it? So my thought process on deciding the price is first, what the primary goal is. Is it making money? Is it getting more people into a different product? So like kind of that small taster? Is it to draw more awareness to you and your account and what you do, you know, you have to think about what is its primary goal? Is it your main thing you're selling, your signature offer, all focus and all roads go to that, that will determine the price. But also how do you intend to sell it? Will it be an evergreen product? Will it be open, close? Will you run ads to this? Will you market it organically? These are all things to think of. So for example, the product that we were working on pricing wasn't a main product. It was meant to be evergreen and it was meant to be put on ads. So it was always available and getting in front of new eyes.

Because the goal of this product while making money is nice. That's part of it. The goal was all roads lead to the main offer. So to price it over a hundred dollars, regardless of how much content is in it or how beautifully it's filmed, because it is gorgeous, she always puts together top notch. The goal of it is to get people to take the next step. So if she's going to run ads to it, the price needs to be under a hundred. In fact, I love it when people run ads for things under 50. But there's still a sweet space that you can run ads to if it's under a hundred, like maybe 50 to 75.

And so with that in mind, because originally she was planning on pricing it for over a hundred, but that wasn't the goal. Wasn't this to be the main thing or for this to be the offer that she really wanted to focus on. It was a tool to get people to take the next step and she was planning on using ads. So what Is this value? 125. Sure. And how much are we selling it for? Well, early bird might be as low as 47 or 57, and running ads to it might be 67. You still see what the value of it is with that higher price point, but you never actually sell it at that. We're not saying original price or regular price necessarily.

We might say the value of it is, is this because of what's included? And so the decision to run it under 70 on ads makes more sense because anything that's under a hundred dollars or pounds or euros is going to be less of a I need to think about it and a lot more of an impulse buy. And in fact, in the art world, maybe it's still, I need to think about it if it's between fifty and a hundred, definitely. I need to think about it if it's over a hundred. But if it's under 50, then it's usually the, that looks good, I'm going to buy it 37. Sure, no problem. So you really have to think about what it is you're creating and what the purpose is and how you're selling it. Because if you're closing the doors and only having it open once in a while, you can actually do a nice ramp up, drawing attention to the offer and you can charge more for it because then you're bringing everyone into community at the same time. Whereas when it's evergreen and always available, you have a totally different point of view of how you're going to sell it and what the purpose is for selling it.

I know that's probably a lot to take in when you haven't done a full pricing lesson, but I think it's enough to give you that back pocket insight that says, what is my purpose with this product? How am I going to use it? I hope it's giving you some other questions to think about. What is the purpose? How are you selling it in addition to what's actually included in the offer? So those are three different ways that you need to analyze how you're going to price the product that you're creating. I hope that was helpful. I'd love to teach you more. Of course, we're going to be doing that more and more in depth and build it. Remarkable. It's what all roads lead to for me right now, if you're interested. I highly encourage you to get on the priority list.

People who are on the priority list will probably be getting some extra bonuses and offers along the way. Go to kellywyn.compriority it's totally worth it. If you have any desire to build a course, and especially if you already have a course and you are not making six figures yet, come join me in my program because I will give you the tools to turn it into something truly remarkable. Also, as always, I'm going to ask you please if you can review the podcast and give it a rating. That's really helps push it up in the algorithm so more people find me. I would love to be able to grow the podcast. As always, it's my dream to turn this into something that more and more people will tune into and listen to. Thank you so much.

Remember, go get on that priority list. Or if you want a taste of what I teach, you can go to Kelly Wynn TPCC4, my free course called the Profitable Course Creator. And that's it for today. You can tell I'm in a much better mood, feeling good and feeling excited. Excited. And I hope that energy pours into you and you take your next best step too. Well, happy weekend and I'll talk to you next week.