A Passion that Pays: Money, Strategy, and Creativity with Drew Steinbrecher
[00:00:00] Made Remarkable Intro: Welcome back. And thanks for tuning into the made remarkable podcast. Hosted by Kelleee Wynne. In today's episode, Kellee is talking with Drew Steinbrecher to share his evolution as a creative business owner. His passion for organizing summits and his creative process.
Drew and Kellee discussed the structure and commitment. It takes to run successful arts summits, sharing insight into their philosophy. And the community building. Aspect of these events.
They explore the importance of artists being well sustained by their creativity. And the role it plays in society.
challenging the stereotypes of the starving artists and how artists can make a significant income. In their creative businesses. Check out the show notes and transcripts for more information about Dru exclusive promotional offers and any special links mentioned during the episode. Kellee loves connecting with listeners
so don't be shy. Reach out on social media and together let's build a community that celebrates the remarkable. If you want to be notified every time a new episode hits the airwaves, just hit that subscribe button on your favorite podcast platform. Thank you for joining us today. And always remember you are made remarkable. Destined to achieve the unimaginable. Now let's get to the good part.
Introducing Kellee Wynne and Drew Steinbreche r.
Kellee Wynne and Drew Steinbrecher
[00:01:08] Speaker: Well, hello. Hello. I'm Kelly Wynn, artist, author, mentor, fiercely independent mother and wife, and the founder of a multiple six figure creative business. And I love my life, but I've been where you're at. I was slogging away at this art business thing for more than a decade. Once I finally connected with my true calling, unlock the magic of marketing and built a system that could scale, while I realize I can make an impact and make a substantial income, I'm finally running a business that I love and it makes all the.
Difference in the world. My biggest dream is to help you do the same. Let this podcast be the catalyst to your biggest success. You already have it in you because you are made remarkable.
[00:01:54] Kellee Wynne: Well, hello, hello again, Drew. I've got my good friend and client back on the podcast.
[00:02:01] Drew Steinbrecher: Hello. Happy to be here.
[00:02:04] Kellee Wynne: Yeah. Yeah. So if you guys don't know Drew Steinbrecher, he was on the podcast a year ago. He's been working with me in the league for, gosh, we're on our third year together now.
[00:02:17] Drew Steinbrecher: Yeah. It's been, since What 2022, I guess, maybe,
[00:02:22] Kellee Wynne: yeah, our little core pod of people and we just keep going and seeing the evolution of the creative business owner and just seeing where you're at now from when I first met you when you were like, okay, I think I have something here we go with this to, you know,
[00:02:41] Drew Steinbrecher: yeah, I launched that 1st class I launched that 1st class and was kind of asking you along the way.
You know, I had questions along the way you were helping me and then that class did really well. And then I said, okay, now,
[00:02:55] Kellee Wynne: what now, how
[00:02:56] Drew Steinbrecher: do I scale this
[00:02:58] Kellee Wynne: and scale it? You have the exciting thing about it is that once you realize there was power in what you were doing, you just went. All in now, what's really cool is that you've decided on a less traditional business model than some of the other course creators, because guess what?
Running summits is no small feat and here you are and you run 2 summits a year as your primary business model. Why are you running summits? Drew,
[00:03:27] Drew Steinbrecher: there are 2 reasons. 1, I think I'm really good at organizing people. And I like, I like standing back and watching other people be out in front and get all the, the recognition or be out in front of the audience, I guess, while I stand back and pull all the strings.
[00:03:45] Kellee Wynne: Yes.
[00:03:46] Drew Steinbrecher: So I think it's just a strength of mine. So some it's work really well with that. Right? Like, that's exactly what you're doing.
[00:03:52] Kellee Wynne: Um,
[00:03:54] Drew Steinbrecher: and then to, once I was honest with myself about how I don't really like making content.
[00:04:00] Kellee Wynne: Yeah,
[00:04:02] Drew Steinbrecher: I realized, well, now I can have other people create the content and I can organize it and some of these, some of the instructors are people who don't have online classes themselves so this is a way for them to get out there and get there.
Get, you know, their name out into the public and cause they're trying to grow. As an artist as well. Right. So,
[00:04:20] Kellee Wynne: right. It becomes a little bit of a platform.
[00:04:23] Drew Steinbrecher: Yeah. It becomes like a platform for them in a way.
[00:04:26] Kellee Wynne: Right. And they're super successful because you keep them pretty simple and you provide exactly what your audience wants.
One summit is on collage and the other one's on gel plate printing. And wouldn't you know,
[00:04:39] Drew Steinbrecher: yeah, people want to know how that artist does that thing, right? Like that's a big thing in the art world. Like, how do you do that? There's, there's somebody I follow on Instagram and I just saw them do something and I'm like, how, what, what is that?
What is, what is that tool? How, you know, and I think that's what people want. They want to see how you make your art. And that that's what these summits are providing. It's kind of, you know, how does that person make that their collages or what tools do they use to make their collages and get the results they get?
Or especially with gel plates, right? Like, gel plates, everyone wants to know how to do the thing. Everyone's like, wants to know how to do all the different techniques. So that 1, I think is that's why that 1 especially has been so successful.
[00:05:24] Kellee Wynne: Well, because everyone also loves to use it. Right,
[00:05:27] Drew Steinbrecher: right. Yes.
[00:05:29] Kellee Wynne: I mean, I have met a couple people who don't love it, but they're weird.
I don't know. No, I love you guys. But for the most of us, it's like, to me, if I had to pick just one thing that I was allowed to do for the rest of my art career, I would probably pick the jelly plate. I mean, there's just something about it. Like, and then all the things that come after it, which is why the collage summit makes total sense.
What do you do with all those papers? But there is just something about that process that's so addictive and so satisfying and endless. Like, you keep thinking, I keep thinking, well, what more could there possibly be? That you can do with a jelly plate, but we keep
[00:06:12] Drew Steinbrecher: finding more.
[00:06:13] Kellee Wynne: We keep inventing
[00:06:15] Drew Steinbrecher: the, the, the, the water based spray paint that I've started using.
[00:06:21] Kellee Wynne: I didn't
[00:06:21] Drew Steinbrecher: know it was a thing.
[00:06:22] Kellee Wynne: So cool. Like I love the way that your work looks when you're making all these like bold graphic designs. And I think that's one reason why you stand out. Definitely you've developed your own aesthetic and style with your art and with your voice and the way you use colors next to bold with patterns and then grunge and like, all right, so everyone probably knows you because of that.
[00:06:46] Drew Steinbrecher: Yeah, I mean, I've said it before, but a gel plate is really, really changed my life it allowed me to create the collage papers that I had always seen in my mind. Right. Um, which helped me develop my voice. Right. And then, it's essentially given me a, a business.
[00:07:06] Kellee Wynne: Yeah.
With this online,
[00:07:07] Drew Steinbrecher: with these online classes.
[00:07:09] Kellee Wynne: Well, and in full transparency, you've been, um, What would you call it for jelly plate, but jelly arts company, you've been a advocate for them.
[00:07:21] Drew Steinbrecher: Yeah, so I'm a jelly arts artist and work with them on their new products and, I create reels for them for their social media and, you know.
I know some of the behind the scenes things, which is cool, you know,
[00:07:35] Kellee Wynne: yeah,
[00:07:36] Drew Steinbrecher: I know the owner and it's, you know, it's a lot of fun.
[00:07:40] Kellee Wynne: Yeah. And then you get to sample the new stuff as it comes in.
[00:07:44] Drew Steinbrecher: Yeah. So,
[00:07:47] Kellee Wynne: I love the gel plate and there are other brands, but really. I'm a big fan of jelly plate because I've tried the other brands and I really do prefer the jelly plate, the jelly arts plate, but you know, they're not officially a sponsor of this podcast, but they have been a sponsor of your summit.
So
[00:08:04] Drew Steinbrecher: yeah, they're, they, are a sponsor of the gel printers.
[00:08:08] Kellee Wynne: Yeah, of the Gel Printer Summit. Now, we just need to find you a paper sponsor for your, Collage Maker Summit.
[00:08:14] Drew Steinbrecher: If anyone's out there listening.
[00:08:16] Kellee Wynne: You know who I love? I love Legion Paper. You should contact them. They sponsored one of my summits in the past.
So, speaking of summits, Just to make it very clear, this is only something I teach in the league. I don't teach how to run summits in Build It Remarkable. But when you join the league and you're like, I want to give this a try, and then it just has escalated from there. So it's something you've become probably more of an expert at than I have, because I used to run the Virtual Arts Summit.
I did it four years in a row. I got a really good system down, and I think you've perfected it probably since I've done it, because You get significantly more people, even than I did participating in your summits and you keep it really simple. So some people do these collaborations and it's so complex with like a year long commitment, but this it's like, you're in, you create your lesson as a guest artist, and then that's it.
We promote it for a little bit and move on. Right.
[00:09:15] Drew Steinbrecher: Yeah, I mean, we've talked about this, right? Like, some of the, the league members are doing more like, memberships, right? And you have to 100 percent be committed to a membership. So that to me, like, stretching it out a year is kind of similar to a membership.
Right? It's kind of has that feel to it. And I was like, you know what? This just needs to be like a, like a. Two week presale and then the two week event and then we're done we're moving on
[00:09:42] Kellee Wynne: right
[00:09:43] Drew Steinbrecher: and and they have access to it like lifetime access so they can go back and watch. But, you know, the actual event itself is only 2 weeks.
[00:09:50] Kellee Wynne: Yeah. Where you have to show up. You have you have a Facebook group. You're commenting. You're helping people. You're supporting them, you know, with which whatever they need to know about. That summit and then the time is up and you have a little freedom, but let's be honest, you usually start working on a summit more than 6 months in advance of it.
Beginning, yeah,
[00:10:12] Drew Steinbrecher: yeah, there are about 6 months apart. And so when 1 ends, the other 1, the planning for the next 1 begins,
[00:10:18] Kellee Wynne: right? Exactly. So it is a year long project. It's just not a year long commitment to the customers or the clients that you have to be there and continue to show up, like, in the same vein of a year long program or a membership or something like that.
[00:10:34] Drew Steinbrecher: Correct yeah, and that's that's why I wanted to limit it.
[00:10:37] Kellee Wynne: Yeah, so what I'm hearing is design the business that works best for you. I know other people who would never want to run a summit because it's a lot of work. It's a massive amount of energy getting it all done, completed, promoted. And getting as many people in the door in the short window of time.
But for you, you thrive on that. I mean, let's really look at what you were doing for, a part-time career up until this point. You were helping behind the scenes, basically project management with the, um,
[00:11:12] Drew Steinbrecher: with the high school group.
[00:11:13] Kellee Wynne: With the high school group.
[00:11:15] Drew Steinbrecher: Yeah, , it was a high school color guard.
Some people listening may know, may know like winter guard, WGI, all that. So, yeah. So for over 20 years, I was, coaching, I guess you could say a high school group. And it was the same idea, right? I was organizing people. I had a staff. I organized the students, the parents that was, you know, there's a lot involved in that and it was the same idea.
Right? Like, I just made sure all the right people were in the right place to teach the right thing. And we were successful, you know, especially even at a national level. It's so some, it kind of seemed to make sense. It was the same idea, you know,
[00:11:55] Kellee Wynne: I was,
[00:11:56] Drew Steinbrecher: I was, I was behind that. I was backstage.
Organizing everyone else,
[00:12:01] Kellee Wynne: and that just leads into the, I don't need center stage. I want other people to shine, but it's really fun to put the pieces together and make it work.
[00:12:11] Drew Steinbrecher: Yes. You know, another thing I think is I just, I'm organized. I like my notion
[00:12:18] Kellee Wynne: you need to, everyone knows what notion
[00:12:21] Drew Steinbrecher: Everyone knows what notion is. It's like a, a way to like, keep track of, everything. It's like kind of like what Trello or one of those as Asana as, yeah. And my notion super organized, and it's all cross referenced and everything.
[00:12:36] Kellee Wynne: Yeah, I love that.
[00:12:38] Drew Steinbrecher: So, I think that helps in both of those situations when I was, you know, coaching the high school group and with the summits, just being organized, and being able to see ahead and think ahead.
And. Anticipate any problems I think is also, a strength of mind.
[00:12:56] Kellee Wynne: That's amazing. , not always a strength of mind, but that's why sometimes you got to hire out the people who are really good at that. Would you say that's really important running a business is to have some sort of.
Systems and accountability and scheduling and organization, like,
[00:13:15] Drew Steinbrecher: yeah,
[00:13:15] Kellee Wynne: not for those of us who are a little messier
[00:13:18] Drew Steinbrecher: for me. Here's another thing of another thing about the summit. Other people are relying on me, so I have to get it done. Right. And especially once I send out, like, I, I'm going through the process now, as we speak of getting all the gel printers, some instructors organized, once I sent those emails, it's kind of like, it sets the ball in motion. Right? Like, it's already rolling forward. It may be a little tiny snowball, but like, it's going to get bigger and bigger as you get closer to the date. Yes. So. I kind of can't back out. I guess I kind of could, but I don't want to. Right.
[00:14:00] Kellee Wynne: Right.
So, but then now you're still working on your own course, which was the first thing that you launched and you're revamping it. And, and you've been wanting to revamp it for 2 years now.
[00:14:12] Drew Steinbrecher: Yeah. So, so then by contrast, now I have that class that I'm doing, which is basically a personal project, really.
I'm kind of struggling a little bit. Like, um, I've started. But it's not picking up a whole lot of speed right now,
[00:14:27] Kellee Wynne: doesn't have the same kind of motivation, right? Running the summits has
[00:14:31] Drew Steinbrecher: right. So that that is a little more challenging to me when it's a self directed project.
[00:14:38] Kellee Wynne: Yeah, I understand that.
[00:14:40] Drew Steinbrecher: I've learned to, you know, in my midlife, I guess you could say, I've learned about myself that, I tend to procrastinate with other projects. So, sometimes I can trick myself into procrastinating and working on another project that needs to get done. If that makes sense,
[00:15:00] Kellee Wynne: I do the same thing. It's like, look, this one's due today, but this is also important.
I'm going to just work on this other project. That's a little more satisfying.
[00:15:11] Drew Steinbrecher: Right? Right. Right. Right. As long as I, I guess, as long as I'm doing something or, you know, as long as it's not, something that's just for fun or whatever, as long as I'm doing something business related or something to, to move my business forward, then it's okay.
Right? Like, I can do it.
[00:15:28] Kellee Wynne: Well, that's the fun thing about being your own boss is that you do get to make decisions. Um, yeah, that's also the reason why we have accountability with coaching programs like the league, is that. The whole group of us, we're all paying attention. Okay. What did you say you were going to do last week?
How far did you make any progress? And so then you kind of have to show up on that, that Tuesday and go, I didn't really do anything. Which is why I hired a project manager for my launch because I'm like, okay, I need someone to keep me accountable. Because it's the same thing. I do run into the, Oh, like, what is it? Pareto's principle? How much ever time you have? No, no, no, that's not,
[00:16:10] Drew Steinbrecher: that's not, yeah, the work expands to fit the time allowed or whatever.
[00:16:15] Kellee Wynne: Yeah, exactly. So if you give me 2 hours, we'll get it done in 2 hours. You give me 2 weeks, I'll take 2 weeks and I will wait until the last 2 hours and I will have it done.
But yeah, I definitely would love to work a little bit more ahead of time and when I have other people waiting on me to complete something. Then I know I need to do it a lot sooner. And that's been the advantage of working with a team and having, promises that I need to keep to other people.
[00:16:41] Drew Steinbrecher: I think that was part of our success with the high school group that I taught as well.
It was, you know, like other people were there, like we had to do it. I had to get it done.
[00:16:51] Kellee Wynne: Right. So speaking of which, after 20 years, you broke a lot of hearts. And you finally had to say, yeah.
[00:17:02] Drew Steinbrecher: Yeah. So I decided to retire. You know, there were a lot of reasons. 1 reason was, you know, the business was going so well, and I, I wanted to devote more time to it and I kind of feel like.
Like I need to write, like, I've tried for so long to kind of be this entrepreneur and do this and that and nothing really worked until I started this online class thing and I kind of feel like I owe it to myself to run as far as I can with it
[00:17:32] Kellee Wynne: and you are.
[00:17:34] Drew Steinbrecher: Yeah,
[00:17:35] Kellee Wynne: really, like, it's amazing to me.
I would say in some ways, even well, I'm going to point out something that I see. And 1 of the reasons why you're so successful is because once you had a clear direction, you kept going and you haven't changed course. And by putting something on repeat that you already have systems in place for, you know how to, to run it without exhausting yourself now.
I mean, it's not that it doesn't take work, but you know, when you're, you're working on your fourth summit now, it's like, Oh, wait a minute. I'm just putting it in repeat and the more you do it, the more you're known for it. So why wouldn't it grow? And this has been the magic sauce that every single one of, My clients and people who've gone through my programs have, especially in the league, We come to that final end of the year and everyone's like, I finally get it.
If I do less, I'll make more. And that's what you've done is you've got a good focus and you're not trying to juggle all the things. You have a summit twice a year and you have this one evergreen course that you can run and that's it.
[00:18:40] Drew Steinbrecher: Yeah, I mean, like you said, there's a lot of, value in that. I think the other thing is that, it also frees you up to focus on other things.
Like, maybe this time I'll try advertising or, this time with the gel printer summit, I'm going to have a free event before I'm going to see how that works. You know, it allows you to experiment and those ways, around the structure that you've built.
[00:19:04] Kellee Wynne: Right. And you also understand the rhythms of your year.
So things like one of your big goals that you said when we first started working together was that you'd spend more time in Colorado. And now it's like, okay, that's not a problem because it fits within the schedule that I set for myself. And you can go for what are you going for six weeks,
[00:19:22] Drew Steinbrecher: six weeks, this time
[00:19:23] Kellee Wynne: it's weeks, like, seriously, that's amazing.
[00:19:28] Drew Steinbrecher: Yeah, I mean, it's kind of nuts to, I'm fortunate, that's just what it comes down to. Yeah, I'm fortunate,
[00:19:34] Kellee Wynne: but I love that you had a big audacious dream and you kept moving towards it and it's happening. Look at how, what a big impact that makes, you know,
[00:19:42] Drew Steinbrecher: I think another thing is I'm goal oriented.
Yeah, so, I have a, I don't know if abstracts right word, but I just have a goal in my mind and I just, I start working towards it. You know, I would love to have, I would love to reach a million dollars in a year. Yeah,
[00:19:59] Kellee Wynne: but I know that you can do that. And why not? Because when you have that kind of income, then you get to spread that amongst other people.
That's how I look at it. It's money isn't pie. And I've been talking about this on my social media a lot lately. It's like money isn't pie. It's not limited. It's infinite and we're letting the billionaires hoard it. Why shouldn't we have a piece of it? Because when artists have money, we do good things with it.
Like, think about what a huge difference that makes, not just for ourselves or our family, the security that we create for our parents or our kids or our loved ones, but like. I can support other artists. You can create with the, with the income you're making drew. You can create these summits bigger and bigger and bigger and invest in them so that other people are seeing other, other artists, businesses can flourish.
Like that's the beauty of making a bigger business. I'm just on my soapbox here for just a minute because I really believe artists are incredibly valuable to society. And yet we always go for this starving artist mentality. And you live there long enough to know what it was like before and what it's like to now be a multiple 6 figure earner.
Like, it's shifted the dynamics of your life completely.
[00:21:16] Drew Steinbrecher: Yeah, it's, like, I can say now I'm a full time artist. You know, I might not be making the money from selling the art, but that doesn't mean I'm not a full time artist. Right.
[00:21:27] Kellee Wynne: Right.
[00:21:27] Drew Steinbrecher: I think you had something recently on Instagram about like, let's make it normal for artists to be millionaires or something like that.
And it's so interesting to me, this starving artist mindset that just the, our culture has, right. I think the more we talk about money, that's, that's one thing. One reason why I always say I'm a full time artist because all, almost every time I say that people are like, Oh, really, Oh, what you can do that?
[00:21:56] Kellee Wynne: Like nobody really believes that as an artist, you'd be making more money than a doctor.
[00:22:02] Drew Steinbrecher: Right.
[00:22:03] Kellee Wynne: Okay. So, but that's why I posted that on Instagram. Let's normalize. Artists being millionaires because we never would question other professions making money and that does not insert whatever amount of money you want, like normalize artists making a hundred thousand dollars, normalize artists making 10, 000 a month, whatever.
Let's just normalize artists being well sustained by their creativity, because we don't question if a doctor or a plumber wants to make that kind of money. We don't. Ew. Oh my goodness. That, right.
[00:22:38] Drew Steinbrecher: Yeah, I mean, I do still have a few freelance graphic design clients and sometimes, you know, like, you would tell the client, this is the hourly rate.
And they're, they, they're like, you know, but they don't do that. If the plumber says that, or an electrician says, you know, Why? Why? For the graphic designer. So
[00:22:59] Kellee Wynne: have you seen the price of food lately?
[00:23:01] Drew Steinbrecher: Right. Right.
[00:23:02] Kellee Wynne: And this isn't like I just started out. You know, I have decades of experience doing what I do and I spent decades being poor and now I'm not.
And I'd like to stay that way.
[00:23:13] Drew Steinbrecher: Right. Right.
[00:23:15] Kellee Wynne: You know, it's like I already paid my dues, man, but there is something psychologically in the artist that says I'm making something that I love. Why am I going to get paid for it?
[00:23:26] Drew Steinbrecher: And then conversely, just because you're an artist, does it mean you have to sell things either?
Like it's okay to be a hobby artist. It's okay to not sell.
[00:23:35] Kellee Wynne: Right. We don't have to, that's absolutely true. I mean, and because this podcast is mostly directed towards those who are creatives who want a business and want to make an income, I'm talking about this, but I also want to validate that creativity can be for creativity's and does not have to be monetized.
We can find other pathways. To it's an income and then save this creativity just for ourselves.
[00:23:59] Drew Steinbrecher: Yeah. It's like a weird thing culturally where people are like, you should sell that. But then when you're like, okay, here's the price. They're like, no, I don't want to buy it. That's too much.
[00:24:08] Kellee Wynne: You told me you wanted me to make prints of this.
So I made prints and now I have several dozen prints that won't sell. Right. Because there's just, we can unpack so many layers there. It's like, You said you want it, but you didn't really. And then you went to HomeGoods and you bought a cheap print to put over your couch. Like I get it, but there is something special about real handmade, handcrafted, and I'm not just talking to the painters out there, like handmade pottery and, and, and handcrafted furniture and just things that are made with love.
Like we need more of that in this world, whether you're. Yeah,
[00:24:46] Drew Steinbrecher: we, this past weekend I bought a, 40 mug from a potter,
[00:24:51] Kellee Wynne: right?
[00:24:52] Drew Steinbrecher: And I was like, that's great. I love the mug. I want it. It's 40 bucks. And that's what it is.
[00:24:57] Kellee Wynne: Yeah, and I value that book, but that's because I'm a maker and so, you know at some point We have to get past this idea of what the value of an artist is worth it I'm just gonna throw out this idea, but how do we know all of history?
Somebody had to create someone, either made art, they made architecture, they wrote stories, they documented, they photographed, we know all of mankind through the creatives. So, where is our value in the world? It's incredibly valuable and, and anyone who's scared of AI taking over, AI cannot replace a real person and that's going to become even more apparent as time goes on.
[00:25:47] Drew Steinbrecher: I've used AI for a lot of my writing, and every time I have to, I change it, and I alter it, and it doesn't sound like me, and I have to, you know, like, it's a good way to get started, I guess, but ultimately it's not.
[00:25:59] Kellee Wynne: Maybe you can let AI can summarize a bunch of notes you took, but there's no way it's going to write an authentic email.
[00:26:07] Drew Steinbrecher: Right.
[00:26:08] Kellee Wynne: It doesn't know my story. I mean, like, there's just so much about the actual human experience of being creative. Whether it's for money or whether it's not for money, but for those who have decided to turn it into a business, or I should say those who have decided to monetize their creativity would be much better if they turn it into a business rather than something that they're just dabbling in because it's an exhausting path to take to dabble and only make a little bit of money and not a lot.
And instead of actually going in for that focus and building something substantial that can make an impact.
[00:26:45] Drew Steinbrecher: Yeah. I think that. That's kind of another reason why I wanted to focus on this business. I didn't want to, like you said, dabble, right? Like there's a lot of potential and I want to make sure I'm putting all I can towards it to take it as far as I can.
[00:27:00] Kellee Wynne: I mean, something so surprising as discovering that people have actually not even heard of the jelly plate before,
[00:27:08] Drew Steinbrecher: right? Yeah. And that's the other thing. It's like, everyone thinks it's so niche. But yet there's new people every, every, every time I post something on reels, someone's like, what is that? Right. What is that thing you're using?
[00:27:20] Kellee Wynne: I think it's funny too, because as creatives, we think it's all been said and done and there's nothing new under the sun. And in some ways there's nothing new, but your perspective is new. And there are some, there's 8 billion people in this world.
I'm sure somebody hasn't met you yet, and the way that you do it. So it's like, here's Drew with the jelly plate, and then there have been times where you're like, well, so and so just released a jelly plate class, and will that matter? I'm like, no. And then you keep discovering, no, it actually doesn't matter.
[00:27:50] Drew Steinbrecher: The other day, , I took my Instagram followers. And then, you know, there's 8 billion people in the world and I figured out what percentage of the world's population are my followers.
[00:28:00] Kellee Wynne: Oh, that's an interesting. It was, it
[00:28:02] Drew Steinbrecher: was like, something ridiculous, like, 0. 000000001 percent or something. So I'm like, Okay, so I have essentially 8 billion people left,
[00:28:15] Kellee Wynne: right?
[00:28:15] Drew Steinbrecher: That could, I could reach
[00:28:18] Kellee Wynne: exactly.
[00:28:19] Drew Steinbrecher: And this is, this is the, this is how the business is doing with that 0. 000001%. So how, so if I could reach 1
[00:28:28] Kellee Wynne: millionth or 100 millionth of a percent, like, I don't know how many zeros it was of a percent of the world's population. And you can already be making multiple six figures then.
Yeah, do that math in your head.
[00:28:43] Drew Steinbrecher: Even if it was 0. 01%, right?
[00:28:46] Kellee Wynne: Right. How much more growth is possible? If you're growing in a way that's sustainable and a way that the message reaches somebody that says, Hey, this is what I'm looking for. And apparently, on a daily basis, there's people who are like, What is that?
So there is still plenty of room for growth. And every time you host the gel printer summit, it's like, can we actually come up with how many, how many guests are there? There are 12 people doing it or
[00:29:15] Drew Steinbrecher: 13 plus me. So 14,
[00:29:17] Kellee Wynne: 14 people. So how, you know, can we come up with 14 new points of view? And yes, every single time it's like, there are at least 14 new points of view.
And then I'm sat by a hundred.
[00:29:30] Drew Steinbrecher: Every at the end of every summit, I'm like, how am I going to find 13 more people that can teach 13 different things than the last time? And it always works.
[00:29:38] Kellee Wynne: Always.
[00:29:39] Drew Steinbrecher: And in that span of time, there's like, right now I'm looking for collage artists for the collage maker summit for next year.
And there's always someone that pops up. That's like, oh, that's, that's new. That's different. Who's this person? So it's like a never ending supply. I don't know if supply is the right word, but
[00:29:59] Kellee Wynne: yeah, actually sure. In human creativity, it's a never ending, like I would hope that's an endless well.
[00:30:07] Drew Steinbrecher: Yes. Well, I mean, it's going to be right.
After we're gone, people are still going to keep making art. There's still going to be doing the thing. People were a hundred years ago. So
[00:30:16] Kellee Wynne: people were tens of thousands of years ago, whatever humans were on this earth, scratching designs into the wall. And we can still take that inspiration to this day and make art from it.
You know?
[00:30:29] Drew Steinbrecher: Yeah. Craft art industry is what, billions, does billions in sales each year. So there are people out there that want this info.
[00:30:37] Kellee Wynne: Right. Well, I think there's a normal. Need for a human to be creative, like that's innate in all of us. So, it just means that there's more people to tap into to say, hey, here's an opportunity and what you're offering is incredibly affordable too.
It's not like you have big, expensive courses or anything. They're like, so accessible. I think that's the genius of. The product and in and of itself to be able to get thousands of people through the door to say, yeah, I'm willing to try this thing. I thought it was really cool that you told me the other day that some of the people who participate in your summits now had actually discovered gel plating gel plate printing from you and took your original course.
[00:31:24] Drew Steinbrecher: Yeah, I think there's, there's two of the, the upcoming instructors that said, I took your online course and learned a lot from it and they ran with it and now that they're instructors
[00:31:37] Kellee Wynne: and now they're shining them themselves, putting their own spin on it, their own voice. That's super exciting, but I love that about you that, that you've picked a path to help other people.
Shine that's always been something that I've loved doing too, which is probably why the summit model worked for me until it didn't because I've changed paths completely and trying to support people like you. So, I guess, maybe if you want to call me multi level marketing, no, like, but the fact that I'm here in a position that I can now help other artists live out their dreams, which means they're helping other people find their creativity.
So I feel like it's just spreading more goodness, and that's really exciting.
[00:32:19] Drew Steinbrecher: Yeah, I, you know, like the summits people get so excited. About learning from those instructors and sharing, we have the Facebook group and sharing their work and everyone's interacting with each other and commenting on everyone else's work.
And, it creates a community. Right. at this point now, people are coming back year after year, you know, it's crossing over, a few people this past time said I took the collage maker summit because. I did the gel printers summit, and I need to do something with all these papers.
I'm printing.
[00:32:54] Kellee Wynne: Oh, wow. Did you do that on purpose? Because I don't think you did, but I, I love that. That's the result of it.
[00:33:01] Drew Steinbrecher: Right? Yeah. So people are starting to crossover and eat each other and, some of the instructors at the collage maker summit this past winter. We're in the 1st, 1 as students.
And I, I found them via the Facebook group, like, their work was great and they had some teaching experience. So I asked them to do it. And. I've met a lot of people through through the summits. I'm excited for it to grow.
[00:33:25] Kellee Wynne: Yeah, and I have no doubt continue to grow
[00:33:29] Drew Steinbrecher: and I have more, I have more plans for the gel printer summit coming up and we'll see how that goes.
Hopefully, some of those things will work and we can, you know, develop them further. So,
[00:33:39] Kellee Wynne: and 1 of these days, you might even get your own course back out there and
[00:33:46] Drew Steinbrecher: well, I do. I said, I, I work well with deadline. So, you know, we are leaving soon. So, and I want to get everything. Leaving for Colorado. So
[00:33:53] Kellee Wynne: yeah,
[00:33:54] Drew Steinbrecher: I need to get everything filmed before then.
So I can edit while I'm there.
[00:34:00] Kellee Wynne: Chop,
[00:34:01] Drew Steinbrecher: chop. There's a deadline coming.
[00:34:05] Kellee Wynne: So thank you so much for jumping back on again with me and for sharing your success and how much you love running a business. Hopefully it's got enough of our listeners wheels turning saying there is always a new path and new, new position for me.
Um, There's 8 billion people in the world, so there's enough for all of us.
[00:34:27] Drew Steinbrecher: Yeah, I mean, 100 percent working within the mastermind over the past 3 years and whatever form it was at the time was, integral to my success. 100%. So, if you're, if you're thinking about joining, if you're listening,
[00:34:44] Kellee Wynne: yeah, well, and, and to be clear, drew, you've worked with me on the on the, like, higher touch mastermind level, but I teach everything that I taught.
In the mastermind, I teach and build it remarkable at a little bit more accessible price point because more people can come in and learn and you don't need to apply to join. I'm kind of picky about the league, but when it comes to the builders. Doors are open soon. I
[00:35:10] Drew Steinbrecher: mean, if you, if you're thinking about a building, your online business, then go for it.
[00:35:17] Kellee Wynne: Yeah.
[00:35:18] Drew Steinbrecher: 100 percent worth it.
[00:35:22] Kellee Wynne: Especially because those marketing skills don't come naturally to most artists.
[00:35:27] Drew Steinbrecher: No. And the other thing I think is really beneficial is, the networking and meeting the other students for sure.
[00:35:32] Kellee Wynne: Yeah. I mean, that's an incredible value right there. We've become close all of us and I love that.
It's such a, you know, it's not an intimidating community. I hear so many things about all the other, businesses and industries and we're just like, for the most part, pretty awesome.
[00:35:55] Drew Steinbrecher: Yeah. And I never feel. Like, I don't want to share or I'm holding back or anything like, it's very easy to talk to everyone and share.
[00:36:04] Kellee Wynne: It's, it's wonderful. So, all right, everyone listening, go and find Drew Steinbrecher. We will have it linked, but also if you just want to taste, you still have your, board book class.
[00:36:17] Drew Steinbrecher: I do, yeah. So I have the free board book. It's all about, , using kids board books to collage in, which is how I work and, um, they're kind of like my sketchbooks.
And it's a free class. You can go to the website. It's on there and sign up. Gel Printer Summit will be launching in the fall, so stay tuned for info about that. And hopefully my gel plate class will be up soon. Yeah,
[00:36:40] Kellee Wynne: well, and the whole point is you're upgrading it and adding brand new advanced lessons to it.
So it's going to be awesome.
[00:36:48] Drew Steinbrecher: Yep, there'll be a re grand opening. Soon.
[00:36:51] Kellee Wynne: Soon. All right. Awesome. I will link everything in the show notes and we'll talk to you again. Maybe in another year.
[00:36:58] Drew Steinbrecher: Yeah. Maybe. Hopefully.
[00:37:00] Kellee Wynne: Hopefully. When you're a millionaire, Drew. When you're a millionaire. Go. Yeah. All right. Talk to you later.
[00:37:09] Drew Steinbrecher: Okay. Bye.
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